Good Ideas Blog

 

SkyCig

August 13, 2013, 3 comments. See and add yours.
Good is: Easy and Saves money.
Issues: Health.

We all know that cigarettes are terrible for our health, yet 10 million of us Britons are classified as smokers. Most efforts to break this national habit have focused on communications, government interventions and cheap or free alternatives. However in a 2012 survey by electronic cigarette brand SkyCig, 83% of smokers said they did not want to give up the physical act of smoking. This indicates that even when these measures are successful in helping a smoker to quit, switch from stick to patch or chew gum, there would still be many large and unfilled cigarette shaped holes in their daily routine making this new behaviour unlikely to last.

SkyCig’s electronic cigarette presents a different way. Rather than aiming to completely change people’s (often habitual) behaviour, they help smokers to quit by providing a product that allows them to carry on smoking. Electronic cigarettes are nicotine vapourisers that look, act and taste like a normal cigarette, providing all of the social, personal and physiological upsides of smoking (including happy hands), without the dark side affects. Plus, while e-cigarettes are relatively inexpensive, they still take enough of a bite out of the smokers purse for the desired behaviour change to be taken seriously.

There are of course still debates and issues yet to be ironed out as this change-making technology enters new markets, but we think this $2billion industry is definitely one to watch.

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