Good Ideas Blog
GetGoing
August 27, 2013, No Comments yet. Add yours.
Good is: Easy, Saves money, and Saves time.
Issues: CO2 Emissions and Environmental.
In 2012 GetGoing, a startup dedicated to discounts travel, launched a new service called Pick Two, Get One™ which lets flexible travellers design itineraries for two trips and then leave it up to GetGoing to book one for them. The idea is that GetGoing is then able to negotiate deals with airliners willing to get rid of spare capacity for huge discounts. When we consider that in 2012, passenger flights were only 78.94% full (the equivalent of one empty plane for every five flights) its evident that GetGoing has a lot of inventory to work with.
This has the potential to provide a triple win as airlines are making money on otherwise empty seats, travellers are getting cheap holidays with a touch of serendipity and the world is (theoretically) seeing less wasteful, half-empty planes sent into the sky. To give you just one stat, if companies like GetGoing could fill even half of the spare capacity of just 200 flights sent from London Heathrow to JFK this year, they’d save the planet 5.93 million kg of unnecessary CO2 emissions. That’s huge.
So while the company trades on value, discounts and the underrated element of surprise, we think GetGoing’s Pick Two, Get One™, which uses the same ‘spare capacity’ model that was pioneered by lastminute.com 14 years ago, has the potential to deliver huge and scaleable incidental environmental benefits in a commercial way.