Good Ideas Blog
ColaLife’s Kit Yamoyo
May 14, 2013, No Comments yet. Add yours.
Good is: job providing, Saves money, and Useful.
Issues: Health and Local Business.
Kit Yamoyo makes delivering medicine to remote villages in Zambia more attractive to local entrepreneurs. It is a clever wedge-shaped packing solution, that fits packets of medicine into a crate of Coca-Cola. Local distributors and retailers can make use of it, not needing to do anything more than they do already in terms of transporting goods from the country’s capital to the remote areas of the country and selling items locally, yet benefit from adding the Airpods to their usual deliveries as they share in the medicine’s profits.
The project was devised by Simon Berry, who worked in Zambia in the 1980s and set up the charity ‘Colalife‘ in 2011, who’s core product so far is Airpod. An amazing way to reduce thenumber of people dying from diarrhoea (around 40 children under the age of five each day) whilst giving locals genuine incentives, beyond pure altruism, to get involved.