Welcome to our Good Ideas Blog.
Here we gather examples of products, tools and services that we love and that have been created following our own ethos: they don’t nag people to “do good”, but instead are all things people simply use and like because they are fun, cool, money saving or useful.
And yet in using these things, people are incidentally “doing good” and their actions are having positive effect on a major social or environmental issue.
Ideas posted regularly so keep coming back for fresh inspiration…..

December 17, 2013, No Comments yet. Add yours.
Good is: Easy, Saves energy, Saves money, social, and Useful.
Issues: Community, Disability, Environmental, Food Waste, and Inter-personal Contact.
Casserole Club (http://www.casseroleclub.com/) is a community-led network where members who cook a little extra are matched up with other local users to share it with, with a particular focus on those who find it a little extra difficult to cook.
The tool provides an opportunity to get to know local people, encourages people to cook fresh, healthy meals, gives them a reason to try out new recipes and could reduce food waste. It also makes it easier to help members of the community that are less able. We like the practical, facilitate approach it takes, and the fact that it builds local social capital whilst tackling environmental issues, but we wonder how you could make the social aims more implicit and whether this would make it appeal to an even wider audience.
Casserole club is currently running in Reigate and Banstead, Tower Hamlets and Barnet and we hope to see it grow in the future.

September 3, 2013, No Comments yet. Add yours.
Good is: Cool, Easy, Saves energy, Saves money, and Saves time.
Issues: CO2 Emissions and Environmental.
We love Nest (http://www.nest.com/)! It exemplifies the power that beautiful and intuitively designed commercial products can have in facilitating huge social and environmental change.
Nest, a new age thermostat, is a clever gadget that learns what you like and what you do over time to help you make tiny changes to your heating habits, saving you money on your energy bill. Brainchild of Tony Fadell, inventor of the iPod, Nest is an easy to fit, easy to use device that is very easy on the eyes. Boasting a iPhone app for controlling the temperature of your home remotely, and features like ‘Auto-Away” which autonomously lowers the temperature when it realises you’ve popped out, the Nest is said to be capable of saving a household $173 per year (and that’s before you’ve even begun experimenting with these amazing features).
This is a product that takes all of the advice of popular money saving communications and distills it into a practical and easy to use commercial product that keeps lowering your energy consumption even when you forget. That’s a clever, facilitative way to change behaviour. Saving households from huge energy bills, while providing huge incidental benefits for the environment that no one at the company even needs to shout about.
To read about Nest’s impact so far download their White Paper here: http://downloads.nest.com/efficiency_simulation_white_paper.pdf

July 16, 2013, No Comments yet. Add yours.
Good is: Cool, Easy, Fun, Saves energy, and Saves money.
Issues: CO2 Emissions, Environmental, and Health.
Named by Fast Company (http://bit.ly/ZzMPa5) as one of the most innovative companies of 2013, Green Revolution (http://www.egreenrevolution.com/) is a company that applies a niche concept (renewable energy) to a mass activity (the gym).
Selling $200 generators to gym owners, Green Revolution’s technology helps people to convert their exercise into electricity. We think this is a deliciously simple and practical way to introduce green energy to a mainstream market, using behaviours that millions of people perform every day to help cut their carbon footprint. At the time of writing, Green Revolution had already helped gyms to generated 214,049,837 watts-hours of green energy. That’s enough to power the Olympic Stadium for well over 8 days.

June 18, 2013, No Comments yet. Add yours.
Good is: Cool, Saves energy, Saves money, and Useful.
Issues: CO2 Emissions, Environmental, and Food Waste.
The Samsung Smart Fridge is the latest in a new wave of products hoping to form the first wave of commercial products to deliver on the promise of the Internet of Things. The Samsung Smart Fridge, as you probably suspect, is a connected refrigerator. It runs on Google’s mobile operating system Android, and comes equipped with a 10-inch wi-fi enabled touch screen that helps users to do many handy things like look up recipes, check their calendar, send emails, receive coupons, check their twitter and even track the expiry date of their food.
Whilst there is a public impression that more gadgets means more energy usage, this isn’t necessarily the case.
As technologies like this becomes more pervasive, they can make ‘environmentally good actions’ much more convenient. Imagine what a dent we could make in the 1.3 billion tonnes of food wasted globally every year if every standard fridge never let us forget that the cheese in the back was about to go mouldy, or that we should really make lasagne today because as well as that cheese there’s also a packet of mince we bought and it’s expiring tomorrow.
We think smart, connected, ambient technology like the Samsung’s Fridge, may not only help to create a world that is ever more convenient to live in, but also one in which it’s increasingly easy it is to perform those little simple positive behaviours we often forgot, overlooked or couldn’t be bothered with in days gone by.

May 28, 2013, No Comments yet. Add yours.
Good is: Cool, Fun, Saves energy, Saves money, and Useful.
Issues: Environmental.
What we love about The Atom by Sive Cycle (http://sivacycle.com/), is it’s simplicity. It takes a 180 year old green energy concept and applies it to a popular activity to solve a common need of modern times.
The Atom is a useful device that attaches to the back wheel of a bicycle where it harnesses the kinetic energy generated as a result of your regular cycle. This energy can then be used to power any USB charging device such as an iPhone. That could be a god send for avid riders who increasingly rely on a whole host of mobile apps to guide them through cycling adventures.