We Are What We Do is a not-for-profit company that creates ways for millions of people to do more small, good things, helping address major social and environmental issues.
 

We create products…

like the I’m Not a Plastic Bag shopper, which helped make plastic bags less acceptable and reusable bags a less alternative alternative. And our multi-coloured stationery range, available in our shop.

We create digital tools…

like Historypin, that is setting out to become the world’s largest communal archive and brings people together around the magic of old photos and their stories.

Or Internet Buttons, which makes it super easy for anyone to get those people in their lives who don’t use the web onto and into the Internet in a very personal way.

Or our Action Tracker,  which helps you do and track a small positive “Actions” and has a wealth of stats, videos, useful links and resources to help you do more.

We create experiences…

like Jacques le Trash, a 12 meter, pink dragon with a dodgy French accent and a penchant for eating rubbish, who makes recycling rubbish part of the fun at festivals.

And we have an array of other odd projects that all help people do more positive things.

Keeping it local

All of these creations come out of research and consultation in local communities around specific issues. Before we start anything, we like to know what people are actually doing and why, and what they want to do. We have an uber-energetic team that works on the ground getting more people involved in and enjoying all our creations.

Working with others

We also do a lot of work in partnership with other companies and organisations in various ways including producing high profile campaigns together, creating products, running corporate social responsibility programmes and giving talks. This helps us reach more people and make better stuff. For example, we enjoy working with Sainsbury’s as they have over 20 million customers of every age, shape and size. And we loved that Google had driven around the world photographing it all for Street View as we would never have got round to it, but it was really helpful for Historypin.