Nick is CEO and actively oversees all its projects. Before joining We Are What We Do in 2007, Nick worked as a teacher, youth worker and campaigner, exploring new ways of bringing social issues to life for larger, more diverse audiences. His work here has taken this a step further, drawing on behavioural economics and social psychology to create projects that “incidentally” affect people’s behaviour in positive ways.

Over the last five years, with Nick at the helm, his team have launched a string of creative behaviour change products and tools and won numerous awards for their work.

Nick really likes American Football movies and will always regret not getting to be a quarterback at a pep rally. He really doesn’t like emoticons :(

Read his approach paper, and his blog and his speaker profile.