We Are What We Do is a not-for-profit behaviour change company that creates ways for millions of people to do more small, good things.

We make stuff that people want to buy or use and which have positive behaviours built in, aiming to reach massive audiences and help address major social and environmental issues.

At the heart of our work is the understanding that telling people what to do doesn’t work. So our creations are things people simply like, which incidentally help them to do more.