Following the success of our books, Change the World for a Fiver, Change the World 9 to 5 and our new Action Stationery range, we have been asked by a number of different companies to create bespoke versions of our products, adapted for their internal use.
For example, Eurostar, as part of their commitments to be more sustainable and helpful to their customers, wanted to repackage the book Change the World 9 to 5 in a special edition to give out to select groups of passengers.
For Eurostar, we created a beautifully designed, bespoke gift box, housing the book and a personal message to its new owner.
Through a collaboration with Eurostar’s Corporate Social Responsibility team, we also came up with a new action especially for Eurostar customers which was inserted into the book – Action 095a: Clear your mind (and daydream), reflecting the social benefits of train travel.
4,000 special edition books were produced and given away.
Readers of Change the World for a Fiver, Change the World 9 to 5 and our new Action Stationery range, including this neat custom edition, are encouraged to visit the Action Tracker site to track the actions they have done, adding any photos, videos or comments, and interact with other users by commenting on one another’s posts and suggesting further actions. The Action Tracker site totalises users’ combined effort and calculates the real-world impact of these actions.