Following the international success of Change the World for a Fiver, and responding to the positive reception from corporations (including Sainsbury’s and Coca-Cola GB, who both bought copies for every member of staff) we decided to focus our next project on actions which could be done in the workplace.
The book was the result of an extensive UK-wide collaboration involving a creative team which included some of the UK’s leading photographers, designers, writers and illustrators, and the copywriter Steve Henry.
The book also features Actions from some famous contributors, including Alain de Botton, Sir Alex Ferguson, Jilly Cooper, Sir Martin Sorrell and Kathy Lette. More than 500 other Actions, suggested on the We Are What We Do Action Tracker by people from all walks of life and from all corners of the globe, appear on a fold-out poster which covers the book.
Gordon Brown presided over the business launch and David Cameron spoke at the preview.
A number of companies placed bulk orders for their staff, making it their Corporate Social Responsibility handbook, including Accenture, Morgan Stanley, Marks & Spencer, O2, BAA, Ben and Jerry’s, Stoy Hayward, Coca-Cola Great Britain, BDO, ABN and Amro.
Eurostar and Sainsbury’s both made the book even more personal for their staff by creating a bepoke versions in giftboxes.
A series of postcards were also made to accompany the book.
It is people, not politicians, that fashion the spirit of the times, to which goverments and businesses respond.
Gordon Brown, speaking at the business launch of the book.
We believe in the simple formula that small changes x lots of people = big change. All the actions in the book will improve someone’s life or will contribute to change in the wider world. Most are common sense, many are fun and some will even save money! This is just the beginning. It is incredibly exciting to think about the breadth of possibilities.
David Robinson, founder of We Are What We Do.