Portfolio
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Historypin
Historypin
Historypin is an online global archive where millions of people can come together around the history of their neighbourhoods, from across different generations and cultures, to explore and create rich, communal archives and build stronger communities.
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Chicken Shop
Chicken Shop
Our latest project looks at youth obesity in urban environments, finding innovative ways of tackling the negative role fried chicken shops play on the diets of young people. We’re not planning on banning these local favourites, but working with their popular formula and finding ways of dramatically improving their impact on health, as well as the environment, animal welfare and the local community. -
I’m Not a Plastic Bag
I’m Not a Plastic Bag
Back in 2007, the general public, let alone the fashion elite, wouldn’t be seen dead pulling out a pocket full of old carrier bags at the till. We wanted to make reusable shopping bags part of normal, mainstream consumer behaviour.
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Internet Buttons
Internet Buttons
Internet Buttons is a free webtool that allows those comfy with the Internet to create a simplified, personalised experience of the web for those people in their lives who are new to the Internet or find it confusing.
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Change the World for a Fiver
Change the World for a Fiver
The first project undertaken by We Are What We Do, Change the World for a Fiver has been published in seven countries and sold 1.5 million copies.
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Great Recipe Archive
Great Recipe Archive
We created a communal archive of recipes handed down from previous generations for innocent drinks which was promoted on their Campaign Smoothie packs.
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Recycle Your Charger
Recycle Your Charger
We ran a Recycle Your Charger initiative that was seen by Sainsbury’s 19 million customers and 150,000 staff.
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Jacques Le Trash
Jacques Le Trash
Jacques Le Trash is a 12 meter long, pink dragon with a dodgy French accent and a penchant for eating rubbish at festivals. His three bellies can be filled with cans, paper and plastic.
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Leadership Training Workshops and Action-Tracking Web Platform
Leadership Training Workshops and Action-Tracking Web Platform
We delivered workshops to 800 leaders across Sky’s Customer Service Group around the principles of individual empowerment and behavioural change. We also created a web platform where the leaders and 12,000 agents could track their behaviour, maintaining the momentum after the workshops
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Teach Your Granny To Text and Other Ways To Change The World
Teach Your Granny To Text and Other Ways To Change The World
Our kid’s book, a project funded by the Department for Children, Schools and Families, was the outcome of a national competition asking the question “What simple action would you ask one million people to do to change the world?”
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Colleague Engagement Programme
Colleague Engagement Programme
Sainsbury’s asked us to come up with a concept for a national Colleague Engagement Programme that would involve all 150,000 colleagues across their 900 stores, depots and head office.
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Tweet Towel
Tweet Towel
Cross-stitched tea-towels, featuring an embroidered Tweet of your choice, raise money for our inter-generational digital inclusion work.
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Change the World 9 to 5
Change the World 9 to 5
Our second book, filled with another fifty simple everyday actions which could change the world, this time focused on the world of work.
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Young Activist Programme
Young Activist Programme
The Young Speaker’s Programme trained Sixth Form students in public speaking skills and an understanding of the role an individual can play in affecting major social and environmental issues and then sent them out to be ambassadors, giving talks to primary school students in their areas.
