We Are What We Do
  • About

    We Are What We Do is a not-for-profit behaviour change company that creates ways for millions of people to do more small, good things.

    We make stuff that people want to buy or use and which have positive behaviours built in, aiming to reach massive audiences and help address major social and environmental issues.

    At the heart of our work is the understanding that telling people what to do doesn’t work. So our creations are things people simply like, which incidentally help them to do more.

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    General enquiries

    Rebecka Mustajarvi
    info@wearewhatwedo.org
    +44 (0)20 7148 7666
    71 St John Street
    London
    EC1M 4NJ
    United Kingdom
    Map

    Media

    Tori Flower
    tori.flower@wearewhatwedo.org
    +44 (0)20 7148 7668

    Sales

    Ella Wiggans
    ella.wiggans@wearewhatwedo.org
    +44 (0)20 7148 7665

    Partnerships

    Hayley Abdullah
    hayley.abdullah@wearewhatwedo.org
    +44 (0)20 7148 7673

    Speaking Events

    Ella Wiggans
    ella.wiggans@wearewhatwedo.org
    +44 (0)20 7148 7665

    Web

    Michael Daley
    michael.daley@wearewhatwedo.org
    +44 (0)20 7148 7675

 

Nick's Blog

Enjoyable things for local communities to do together

April 18, 2012, No Comments

The After the Riots report from the Riots Communities and Victims Panel was a really good example of how to emerge from something painful with something simple, positive and practical. In plain language, it’s insightful and creative with few assumptions or judgments. We particularly liked the advice for the police to look at ways to “improve […]

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Digital inclusion is ideal for an incidental approach

March 27, 2012, No Comments

In the middle of three new launches of our Internet Buttons project into Ireland, Poland and Holland, we’ve been struck, again, by the need for useful tools like this all across Europe. Our UK Internet Buttons, launched last year and developed in partnership with the Nominet Trust, has been used in all sorts of environments to […]

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The response to ‘Kony 2012’ has been amazing, but it’s not an example to follow

March 18, 2012, 1 Comment

When the Kony 2012 video first popped up on my Facebook wall and I started to watch it, I only got a few minutes in. “Who are you to end a war?” asks Invisible Children’s Director, Jason Russell, of a star struck teenage girl, “Who are you not to?”, was, specifically, the point I got to […]

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The nudge potential of mobile payments

March 6, 2012, 2 Comments

Starbucks Corp CEO, Howard Schultz, described the arrival of mobile payments as part of a “seismic change” in consumer behaviour. For Starbucks, which is leagues ahead of any other high street retailer in taking advantage of the technology, this change has proved extremely profitable and earlier this year they reported record revenues as a result. The […]

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Too important to make lots of money from

February 26, 2012, 1 Comment

I’ve had lots of e-mails, tweets and a few calls from journalists asking for a bit more explanation on something I said on The World Today on BBC Radio 4 on Thursday night. Charlotte Ashton from Radio 4, as part of her series on British social enterprises, asked whether it should be acceptable for social […]

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A bit of new radicalism

February 19, 2012, No Comments

It has been great for We Are What We Do to be included in the Britain’s New Radicals list, launched today by The Observer and NESTA. We obviously understand that this kind of list has to be representative, rather than comprehensive, and there have already been plenty more people and organisations added through the surrounding debate […]

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Facebook “built to accomplish a social mission”

February 5, 2012, 3 Comments

Mark Zuckerberg’s recent letter to shareholders illustrated once again that, while the world is obsessed with the wealth generated by his company, he’s obsessed with its social impact. “Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected,” he […]

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Playing social change

January 30, 2012, 1 Comment

Despite being interested from a distance for some time, we have only just started to explore the potential of gaming to affect social change and, like many before us, found this potential to be almost endless. One of the influences behind this new work has been the opportunity to collaborate with Tom Chatfield, the author […]

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Customer service can change the world

January 12, 2012, No Comments

We’ve just started working with Sky on some internal leadership events that they run each year and, once again, my budding obsession with the social power of customer service has been given another prod. Sky has 10 million customers and 6,000 customer service agents. Sainsbury’s, one of our other close partners, has 20 million customers […]

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‘Tis the season for serious guilt

December 31, 2011, 8 Comments

It’s this time of year that our TVs are overrun with unmissable deals on three piece suites and all inclusive holidays. Most of it is pretty annoying, but pretty easy to tune out of. Less easy to tune out of is the barrage of fundraising appeals for Africa and this year they seem to be more […]

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The Paralympics: positive or negative incidental effects on inclusion?

December 16, 2011, 5 Comments

Sally Richards is the mother of Jackson West, a young, Canberra-based entrepreneur with a disability, and I was lucky enough to have her as part a group of around 200 people at the We Are What We Do workshop organised by Disability ACT and BLITS last week in the Australian capital. This audience are all […]

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The Incidental Effect

December 12, 2011, 10 Comments

Hello. This first one is going to be very short, because what it refers to is quite long and I don’t want you to get fed up before you get there. This month, we’ve launched the draft of our new approach paper – The Incidental Effect — which aims to start some conversations about new ways […]

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Read Nick's profile

Who he is and what he's done

Read his paper

"The Incidental Approach: New Methods in Behaviour Change"

Speaking Events

Find out about what we can offer

See topics he talks on

Here are just some of the topics Nick has spoken on in the past

See him in action

Here's Nick speaking at TEDx in Norway

And here he is speaking at the Everyone Everyday conference in Australia

Contact

To book Nick for a talk or event or to find out more about working with us please contact ella.wiggans@wearewhatwedo.org

 
 

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