Good Ideas Blog

60. DeepestBin

World’s Deepest Bin

August 28, 2012, No Comments yet. Add yours.
Good is: Cool and Fun.
Issues: Environmental.

Could a simple sound effect inspire more people to throw their rubbish into a bin rather than litter? Volksvagen’s “Fun Theory” campaign thought so and decided to try it out by creating the world’s deepest bin. The bin was rigged to produce a cartoon like sound of a very long fall followed by a large crash every time a piece of trash was thrown in. This illusion fascinated passers by and inspired them to throw 41kg more of their trash into this bin than a similar one nearby.

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