Good Ideas Blog

waitrose

Waitrose Community Matters

August 21, 2012, No Comments yet. Add yours.
Good is: Easy and Fun.
Issues: Community.

The Waitrose Community Matters initiative makes giving to charity a bit more fun: shoppers get to pick the local causes that the individual stores donate to by dropping a token in one of three boxes. You’re only putting a green disk in a box, but for some reason people love it.Every month, each branch donates £1,000 (£500 from Convenience shops), which is split between three local charities, while once every quarter waitrose.com donates £25,000 to be split between three national charities. Waitrose divides these donations proportionally according to their customers preferences, as indicated by those awesome green disks.


Share this with the World

Leave a Reply