According to it’s creators “Collect is an app for iPhone & iPod (http://collectphotoapp.com/) that helps people create a rich record of their lives by storing one or more photos every day in a monthly calendar” though this app “was purpose-built for photo-a-day & Project 365 enthusiasts” as an incidental consequence it has leveraged the ubiquitous nature of smart phones and popularity of ‘daily photos’ to facilitate mindful photography. Mindful Photography is a positive psychology exercise which evidence suggests can increase positive affect by increasing feelings of gratitude that come from dwelling on the things that you are happy for. Positive psychology experts Jamie Kurtz and Sonia Lyubomirsky state that they believe “mindful photography to be effective because it helps people examine their everyday lives….with an eye out for beauty, meaning, and value”
Welcome to our Good Ideas Blog.
Here we gather examples of products, tools and services that we love and that have been created following our own ethos: they don't nag people to "do good", but instead are all things people simply use and like because they are fun, cool, money saving or useful.
And yet in using these things, people are incidentally "doing good" and their actions are having positive effect on a major social or environmental issue.
Ideas posted regularly so keep coming back for fresh inspiration.....
Have you ever made one of those journeys that take forever, where there’s nothing to do but stare at the countryside and dip in and out of radio stations as you weave up the motorway. With BlaBlaCar (http://www.blablacar.com/) that can now be a thing of the past. BlaBlaCar is a trusted community marketplace that can help you make some extra money by filling up the empty seats in your car. So not only will you make back some of your petrol money and have someone more interesting to talk to than the voice in your head, you’ll also help to save the planet. So far BlaBlaCar reports that it’s 3 million members have shared over 1.8 billion miles and shaved almost 500,000 tonnes off of our global CO2 output, making this a really great example of environmental behavioural change for the masses.
We love Nest (http://www.nest.com/)! It exemplifies the power that beautiful and intuitively designed commercial products can have in facilitating huge social and environmental change.
Nest, a new age thermostat, is a clever gadget that learns what you like and what you do over time to help you make tiny changes to your heating habits, saving you money on your energy bill. Brainchild of Tony Fadell, inventor of the iPod, Nest is an easy to fit, easy to use device that is very easy on the eyes. Boasting a iPhone app for controlling the temperature of your home remotely, and features like ‘Auto-Away” which autonomously lowers the temperature when it realises you’ve popped out, the Nest is said to be capable of saving a household $173 per year (and that’s before you’ve even begun experimenting with these amazing features).
This is a product that takes all of the advice of popular money saving communications and distills it into a practical and easy to use commercial product that keeps lowering your energy consumption even when you forget. That’s a clever, facilitative way to change behaviour. Saving households from huge energy bills, while providing huge incidental benefits for the environment that no one at the company even needs to shout about.
To read about Nest’s impact so far download their White Paper here: http://downloads.nest.com/efficiency_simulation_white_paper.pdf
In 2012 GetGoing (https://www.getgoing.com/), a startup dedicated to discounts travel, launched a new service called Pick Two, Get One™ which lets flexible travellers design itineraries for two trips and then leave it up to GetGoing to book one for them. The idea is that GetGoing is then able to negotiate deals with airliners willing to get rid of spare capacity for huge discounts. When we consider that in 2012, passenger flights were only 78.94% full (the equivalent of one empty plane for every five flights) its evident that GetGoing has a lot of inventory to work with.
This has the potential to provide a triple win as airlines are making money on otherwise empty seats, travellers are getting cheap holidays with a touch of serendipity and the world is (theoretically) seeing less wasteful, half-empty planes sent into the sky. To give you just one stat, if companies like GetGoing could fill even half of the spare capacity of just 200 flights sent from London Heathrow to JFK this year, they’d save the planet 5.93 million kg of unnecessary CO2 emissions. That’s huge.
So while the company trades on value, discounts and the underrated element of surprise, we think GetGoing’s Pick Two, Get One™, which uses the same ‘spare capacity’ model that was pioneered by Lastminute.com 14 years ago, has the potential to deliver huge and scaleable incidental environmental benefits in a sustainable way.
When we first heard about Hubbub (https://www.hubbub.co.uk/) in 2011, the company with a mission to save the high street, we knew it had the potential to be something quite special. Bringing all of the convenience of online grocery shopping to your local independent, Hubbub lets you purchase items from various local shops, online, and have them sent straight to your door in a single convenient delivery.
Now, just 2 years after they launched, Hubbub is already operating within 35 stores and selling over 4000 products to thousands of customers. Hubbub works by attracting online supermarket shoppers and busy commuters, who wouldn’t ordinarily their local grocer, butcher or artisan baker, to their online shop and taking a small cut of these brand new sales. That’s a win-win for local retailers who, as Hubbub founder Marissa Leaf says, rely on volume to survive.
We think Hubbub is great because it helps to get fresh, healthy and tasty produce into the nations homes without relying on messaging, bribery or government intervention. Rather, it takes traditionally niche behaviours such as ‘shopping local’ and makes them accessible by building them into a convenient, easy to use online service. Plus, as a successful commercial business with a viable model for growth, Hubbub represents a sustainable form of facilitative behaviour change that has the potential to become ingrained in our national culture.
We all know that cigarettes are terrible for our health, yet 10 million of us Britons are classified as smokers. Most efforts to break this national habit have focused on communications, government interventions and cheap or free alternatives. However in a 2012 survey by electronic cigarette brand SkyCig, 83% of smokers said they did not want to give up the physical act of smoking (http://bit.ly/1323YKh). This indicates that even when these measures are successful in helping a smoker to quit, switch from stick to patch or chew gum, there would still be many large and unfilled cigarette shaped holes in their daily routine making this new behaviour unlikely to last.
SkyCig’s electronic cigarette presents a different way. Rather than aiming to completely change people’s (often habitual) behaviour, they help smokers to quit by providing a product that allows them to carry on smoking. Electronic cigarettes are nicotine vapourisers that look, act and taste like a normal cigarette, providing all of the social, personal and physiological upsides of smoking (including happy hands), without the dark side affects. Plus, while e-cigarettes are relatively inexpensive, they still take enough of a bite out of the smokers purse for the desired behaviour change to be taken seriously.
There are of course still debates and issues yet to be ironed out as this change-making technology enters new markets, but we think this $2billion industry is definitely one to watch.